![]() ![]() Įye shadow has gone through many different phases, for example during the 1920s when smoky eyes were in trend or in the 1930s when people added many colors to their eyeshadow looks. and other cosmetic companies such as Helena Rubinstein Incorporated and Max Factor. The product was sold as ‘Eye Sha Do’ in 1922, but by the 1930s, eye shadow had become the common name used by Elizabeth Arden, Inc. Eye shadow was advertised ‘Arden Eye Shadow’ in newspapers as part of the Arden Venetian Preparations range of cosmetics in 1919. In 1914 she introduced eye shadow to her own salons in the US. Cosmetics company founder Elizabeth Arden visited beauty salons in Paris in 1912, studying the products and techniques. Modern usage Įarliest evidence of a commercial product called ‘eye shadow’ dates back to the 1910s in the United States. The less eyeshadow one wore, the more respected one was. Eyeshadow or eye paint was very popular during the Victorian era ( c. Women would often dust rice powder on their faces to hide any imperfections or freckles. Over the years many women have used burnt matches to intensify their eye makeup. Traces of eye paints, most commonly malachite, a green mineral, and galena, a black mineral, as well as cosmetic palettes, pots and applicators have been found in burials from this period. The earliest direct archeological evidence for eye makeup dates back to predynastic Egypt ( c. Humans have used cosmetics for thousands of years. There are also makeup wipes that can be used. Eye shadow, eyeliner, and mascara may also be removed using baby oil. Generally it is easy to remove, and simple water and soap can be used. To remove eye shadow, a commercial makeup remover can be utilized, though a rich face wash will usually remove all traces of color. However, you must not forget to include a primer to limit the chances of creases in your eye shadow later. The most important aspect of applying eye shadow, and makeup in general, is blending well. Typically application is done using fingers or brushes. Eye shadow can be applied in a wide variety of ways depending upon the desired look and the formulation. It is usually made from a powder but can also be found in liquid, pencil, cream, or mousse form. ![]() Eye shadow comes in many different colors and textures. ![]() Video demonstrating application of eye shadow.Įye shadow can add depth and dimension to one's eyes, complement one's eye color, make one's eyes appear larger, or simply draw attention to the eyes. Natural eye shadow can range anywhere from a glossy shine on one's eyelids, to a pinkish tone, or even a silver look. The use of eye shadow attempts to replicate the natural eyelid coloration that some women exhibit due to a natural contrasting pigmentation on their eyelids. In ancient Egypt, it was customarily used by both sexes Kohl, an ancient eye cosmetic, played a prominent role in various cultures and religious practices. In Gothic fashion, black or similarly dark-colored eye shadow and other types of eye makeup are popular among both sexes. In Western society, it is seen as a feminine cosmetic, even when used by men. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones.Ĭivilizations around the world use eye shadow predominantly on females but also occasionally on males. A mainly purple eye shadow look, with a brown shade blended in on the top.Įye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. ![]()
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